Brenda van Ginkel
Crafting your brand as an extension of your vision
Strategic analysis, planning and practical tactics
Brand work designed for your business goals
Audience-centric research and analysis.
Market snapshots and trends.
Brand communications strengths/weaknesses/opportunities/threats and gaps analysis.
Brand voice, look and feel.
Positioning and messaging; design and visual presence.
Companies with better design are perceived to be of a higher quality than their competitors
Graphic design (paper and digital), concepts, campaigns and brand identities.
Photography and video creative direction.
Magazines and books; advertising.
Brochures and information sheets; posters, digital elements and graphic ephemera.
Written and produced content
Knowledge content, educational content, promotional campaigns.
Media-targeted content and plans for increasing awareness and influence.
Digital, video and print.
Creative, production and development partners and trusted associates brought in on projects when complementary expertise is required.
©2018 Brenda van Ginkel