Social media has changed brand architecture forever, offering potential for social to build small, viable brands. For startups, your brand is how others perceive you or company. It's what your company or your product stands for. A strong brand is an influencer that's cultivated relationships. A valuable brand is one with financial growth that's connected to marketing and communications success.
Over the last week, I started compiling a loose list of successful brands on my Twitter feed to try to cover a range of sectors, types of brands, and to include both small new companies as well as huge old ones with gynormous budgets to provide inspiration for new brands and learn from what they're doing right.
The wonderful people at MaRScommons have invited me to come and talk with Nathan Monk about branding for startups in an informal fireside chat coming up this Thursday. I'm passionate about branding for startups and do what I can to help get the idea across that though the name and the logo is super important, the brand is more than the logo.
Watch me here and on T be posting more on building brands through social.
Brenda van Ginkel
Every brand that is making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.