So this pretty thing. The team that came up with this User-Centred Design Canvas was inspired by Alex Osterwalder's Business Model Canvas to combine user needs with business goals, to focus on user experience. Created by a designer and a UX researcher in Poland, this struck me as a smart, intuitive tool for putting people/users at the center of website designs and digital content projects.
The original business canvas is great, and Osterwalder's book, Business Model Generation, suggests lots of alternate canvases to get at user insights, ideation, storytelling etc, which clearly inspired this one, which simply looks at the business through the user's lens. The numbers set out the order to answer. The page is laid out so that the users are on the left side of the page and the business is on the right, You start in the middle with the business (what it is) and end in the middle with the business's unique value proposition – for the user. I've just started to use it.
Here's the link to the original canvas by design studio, The Rectangles, with their explanation. And here is the link to download their manual to use the canvas. Click the button below to download my design for the User-Centred Design Canvas.
Brenda van Ginkel
Every great brand that's making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.