Blog: A Mark & A Post
There are only five reasons I've seen clients use to not be open to changing their name or the logo.
Actually they're all conversation stoppers, rather than reasons. I can be empathetic... so, looking at it that way, here's a list of the real reasons I think clients won't invest in changing their brand name or logo to something be more timely, relevant or interesting:
Change doesn't have to be total overhaul, in fact if the brand represents a good product or service, the change should just feel right. Here's a lovely piece of rebranding that Emily Oberman of Pentagram just designed for the new Tonight Show. Follow the blog post through to the short video clips of both iterations of the moon. And look at the rebranded web presence below that has fused Jimmy Fallon's broadcast and social presence with the Tonight Show's – which came with so much history and equity – so they're one seamless, brilliant #brand.
Brenda van Ginkel
Every great brand that's making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.