There was something about the Red Bull space jump earlier this year. That crazy stepping out to something not entirely in your control. For me, it was joining the team of a startup. We're developing mobile software to manage home renovations.
I haven't been blogging or doing anything at all because I don't have anything left for me anymore. And that has been a surprise. Since I'd worked with startups for the last 3 or 4 years, I thought I was prepared for what it would be like, but I was remarkably unprepared. I even knew the company well already, yet felt I needed a primer on what to expect and how to manage it.
There are some things that are pretty basic to startup life that I didn't fully appreciate as a consultant or advisor. I didn't fully get what being comfortable with ambiguity meant. And that though I'm a strategic person who can also execute at the creative level, I didn't expect that I'd be in a constant mashup of strategic creativity. And though I consider myself highly adaptable, I didn't realize I needed to be much more nimble with processes.
The first month, I didn't really sleep. My mother was also in the hospital and my eyes felt raw with exhaustion. I spent an entire week thinking I'd made a huge mistake then as things settled down, I came to realize that it's ok, I can do it. And I think a big part of that is realizing stretching myself beyond my comfort zone is scary, but it's ok.
There's still a ton to do and I'm still behind. But I just did a Ladies Learning Code workshop yesterday. A couple of months ago I would have thought it was nuts to do, that I'd be adding to my load. Now I see it the other way around: I've got better tools to work with. I can be more literate with the team about product development. I'm finding new ways of doing things, applying what I know to a new situation. And am loving it.
Brenda van Ginkel
Every brand that is making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.