I've worked with lots of founders who are so hyper-focused on their babies – their startups – that they assume 1] everyone will want one of these things they're making, 2] they must keep the magic thing under wraps so someone doesn't steal it and 3] a LaunchRock page with a pretty picture or the graphic treatment du jour and a non-call to action of 'changing the world of [whatever]' is going to yield results.
So founders, position your company like no one's watching. It's a noisy world beyond your friends and family. You've got to be clear, compelling and interesting. Inspiring, even. Inviting, for sure. Put the people you're trying to reach in the centre of your world and explain what you're doing to them. Why it matters. Why they'd care. What's your purpose.
Brenda van Ginkel
Every great brand that's making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.