Blog: A Mark & A Post
A Fast Company article on making the workplace more welcoming for introverts' natures made me reflect on what it means in social media. Though I don't hear people talking about innate behavioral qualities as markers for social media talent, I'd guess that more of the people who come to me for social media advice are introverts than extroverts. For people who are quiet by nature, social media is understandably off-putting and introverts tend to explain their discomfort by age (too old) or lack of talent as a writer. Ironically, some of the people who come to me are professional writers. All anyone really needs is enough of a plan to create a framework to post to, not a schedule but a plan that makes social media make sense and feel less exposing while supporting a goal.
Myself, I tip back and forth between the extroversion of getting my energy from social interaction and a quiet introversion which most of my family and some of my creative friends share, even those in creative businesses like advertising. The confidence which extroverts have putting themselves on the social stage tends to translate to a high level of engagement, yet I've noticed that introverts are inherently more strategic about social media due, I think, to their cautious nature about joining in the conversation. And because they're so analytic about what they're doing there and what they're posting (purpose and content), they actually have an advantage... as working to a strategic plan is more likely to support search results, highlight expertise and build trust and reputation.
Brenda van Ginkel
Every great brand that's making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.