Update: April 29: To watch the Miller Thompson presentation at MaRS explaining Canada's Anti-Spam Legislation (CASL) to startups [click here].
Another perspective from Stikeman Elliot [click here], same rules with a slightly different lens for context.
And yet another perspective from Norton Rose Fulbright [click here] which also compares it with U.S. legislation.
This is a confusing piece of legislation with respect to small businesses looking to grow audience and awareness and speakers seem to say there are a lot of parts of the law that aren't entirely clear.
[I've deleted my post and replaced it with online links to law firms that cover CASL]
The Miller Thompson presentation on Slideshare: click here
Miller Thompson's CASL resources: click here: and their handy CASL Compliance What You Need To Know one-pager covers the ins and outs of the legislation.
The federal gov't link is fightspam.gc.ca for more information.
Brenda van Ginkel
Every brand that is making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.