While The Pritzker Prize, largely seen as architecture's top award for a body of work, has not generally been mainstream news, two trends have converged which has given it wider coverage than ever.
The first trend is architecture moving into public dialogue as people are more engaged in how their cities are being shaped. The second trend is social media making it easier for areas outside the mainstream to connect with wider audiences.
This year's winner, Shigeru Ban, is known for his creativity in design and construction materials, particularly cardboard. I suspect the relevance of his work in disaster relief has contributed to making this prize so sharable online this year. BBC World led their story with his cardboard builds for temporary housing in disaster zones.
Social media is making it so much easier for architects and builders making a difference to find interested audiences, to connect with to a wider group of people they're used to talking to, people who care about sustainability, energy conservation and environmental impact. It's potentially so much more influential than speaking within architecture circles and many are still trying to figure out how to use it well.
Brenda van Ginkel
Every great brand that's making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.