I was brought in to develop a brand strategy to update the digital presence of a nonprofit that lacked a marketing team in-house. Working closely with the executive director and a team of three people who had digital, social services expertise with an interest in social media and communications (and lots of enthusiasm!), I developed a plan for the website as an engagement tool that expanded the services of the nonprofit so its clients had greater access with creative direction and key copy that the internal team could build on as a freelance designer collaborated with us to make the website something that was inviting, informative, functional and easy to use.
As that came together, the nonprofit had no social presence so we developed a social media plan that connected them with their community of partner organizations and influencers, media and clients; raising their profile and giving the organization a voice that was broader than a single leader's and building a valuable conversation in their space that extended to the national level as federal politics impacted outcomes for their clients.
The digital planning helped the nonprofit expand corporate partnerships, fundraising and events and brought new local and national media coverage through a PR program developed in collaboration with a partner.
Brenda van Ginkel
Every brand that is making a difference to people or the planet deserves to stand out and be noticed. I write about creative direction and brand strategy for entrepreneurs and those supporting them, packaging concepts with messaging for growth and audience engagement in a crowded, noisy digital space.