Every successful company, project or initiative grows by building a brand that resonates with people, that connects with hearts and minds. Brand-building used to be just for Fortune 500 companies, but now it is used by entrepreneurs, change-makers and nonprofit leaders who wants to find, attract and connect with the people that can make a difference to their success.
Build a brand that resonates with people
The brainwork I do can simply be an essential piece of messaging, a design update or a brand strategy that supports a product launch, website redesign, promotions, advertising and content, social media presence or a marketing campaign. It all starts with audience analysis and insights and a strategy to reach target audiences.
Inspire – Inform – Invite
These three steps are a method that defines The Narrative Build. This foundation developed as an engagement process in the startup space to connect clients with customers and key stakeholders. The Narrative Build is used to communicate values and purpose internally, and has been used to create external messaging that has developed growth for purpose-led projects across the sectors, with great results.
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Brenda van GinkelBrand Strategist + Creative DirectorSince 2009, Brenda van Ginkel has brought her creative expertise on leading brands to focus on purpose-led projects that don't have the advantage of big-brand budgets to reach their goals. Brenda works closely with clients to create customized, end-to-end strategic creative solutions that connect with target audiences and generate long-term growth.
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