Brand Strategy + Creative Direction for purpose-led businesses and nonprofits
Do you ever stop to think why you stick with the same brands? It’s likely because you trust them.
Clients looking to build user-centred brands for their organizations – brands that stand for something and are trusted by people – have used my method to build sales, partnerships and relationships, become recognized for their expertise and attract more traffic to their websites. It's done by building trust.
Branding isn't just a name and a logo. It's what an organization is known for, how others think of it. Digital presence has made brand strategy an essential aspect of business planning, extending to the customer experience and touching websites, mobile apps, advertising, social media and actual, real life.
Evolving a successful career from design to magazines to advertising and branded content as media changed, in 2009 I stepped away from big brands to focus on small and midsize purpose-led projects. The work I take on is driven by clients' practical goals, so it's always exciting when I hear them say how their brand strategy had an immediate lift on sales or how a tactic resonated with people.
If you're wondering if I might be able to help, just get in touch and tell me about your organization's situation.
About Brenda: An independent consultant, freelancer, mentor and advisor, Brenda has evolved an award-winning creative career on leading brands to building user-centred creative strategies that make indie brands relevant and compelling. She has helped forward-looking innovators and change-makers build trust, and attract and cultivate relationships with people who share their vision and values. Brenda specializes in building audience engagement for those invested in sustainability, social impact, green clean tech, innovation and organizations managing change.
“Brenda and her team guided us through a re-branding initiative at our company. When we launched the new look, logo and brand strategy, the response was phenomenal. Her philosophy on audience-centric branding has transformed the way we look at our company and now frames many of our decisions on new product development and marketing. Her ability to analyze an organization and industry and capture the essence of what defines and differentiates the brand from the rest of the pack is very remarkable.” –Alex B.